We are pleased to inform you about CogniLingua’s unique program for mass media professionals.
We invite nominations of professionals from your organisation. We are confident that they will find this program extremely rewarding and empowering. Many find it an eye-opener. As this is a distance education blended program your professionals can study it at their own pace and convenience.
This one of its kind extraordinary professional development program is aimed at developing core competencies of mass media professionals. This program is based on the key works of leading linguists and rhetoricians from ancient to modern times. It adds substantial value by enhancing their creative potential and performance.
Developed by a team of inter disciplinary and multidisciplinary experts this program brings knowledge and insights from linguistics and rhetorical studies to empower mass media professionals. Today languages are changing, the way language is used and processed is changing. There are critical cognitive shifts. With the arrival of AI and Chat GPT new creative dynamics are at play. The very process of communication is getting transformed. The way the Millennial generation, Generation Y and Z are using language is changing. Rapid urbanisation entailing shifting of massive bilingual and multilingual population to towns and cities brings new forces of technology-driven modernisation while creating new complexities and opportunities for mass media professionals. This program gives both worm’s and bird’s eye view of these changes.
This program is informed by the latest research and development in various disciplines such as linguistics, psychology, neuroscience, sociology, economics, geopolitics and geoeconomics and many more. It fills the desperate gap in mass media professional education. Today’s era is of industrialised persuasion. The persuasion advertisements deliver is essentially rhetorical. Public relations are engaged in the cognitive work of moulding perceptions and impacting choices people make. Business Linguistics and rhetoric are deeply embedded advertising and public relations services. Mass media professionals are surrounded by rhetoric.
This program gives sound theoretical grounding as well as provides important tools and resources which can give learners a fresh perspective on their work. The eye-opener knowledge they acquire adds a new dimension to their work. A profound and nuanced understanding of language and cognition sharpens their creative work.
The Rise of Business Linguistics
Mass media professionals are primarily persuaders and hence, rhetorician. Using, words, symbols, visuals, sounds, etc they strive to modify people’s behaviour. Their field – mass media is nothing short of a wonderland. In this wonderland of mass media something or the other is always happening, something changing, something transforming. There is no other field as dynamic and ever evolving as mass media. Massive changes are taking place in society surrounding the delivery of information to individuals and the way they process this information. There are major shifts in individual and collective-social cognition that should concern mass media professionals. For example, note how the use (and misuse) of metaphors is changing in creating and transacting meaning. See how the new generations (Millennial, Gen Y and Z) are using language for cognition and communication. How language is used in business in changing contexts. Advertising and Public Relations work is essentially a socio-cultural interaction, an exchange and even an encounter aimed at creating or new consciousness.
Mass media professionals need to study Business Linguistics as a part of applied linguistics. Topics such as business discourse, organisational, corporate and managerial communication; oral, written and technically mediated communication in business, its typology and genre classification; professional sublanguages of business sectors (e.g. those of banking, trading, accounting, manufacturing, administration, etc.) are of critical significance. Media linguistics with a focus on language for business purposes is a key area of study in the light of how people construct, interpret, and transact meaning. Linguistic sensitisation gives a 360 degree view of how social life of a people comes into being and operates and is governed. Language shows the social structure and gives insights on language and social framework of life.
A team of inter and multi disciplinary experts has designed a research-based self-paced distance education program for senior professionals. It will give you thorough grounding in rhetoric and equip mass media professionals with knowledge, skills, tools and razor-sharp competences.
The goal is not to make you professional linguists or rhetorician but to equip you with knowledge and insights from applied linguistics and rhetoric and profit from their intersection with your work; thereby sharpen your creative potential and performance. This course does not focus on deep technicalities of these fields but gives you necessary theoretical grounding. A good theory always helps.
The program has two key modules: Study of Linguistics and Study of Rhetoric.
To receive program brochure call +91-8600178825
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.