Creative Writing for CEOs

When a CEO speaks or writes, it is essentially strategic communication. The organisation’s purpose, vision, mission and hitherto journey is revealed.

Ask any CEO worth the name and you will hear that Creativity is a critical to all that CEOs do. 

Creative writing is a sure fire way to develop just not general but strategic creativity and critical thinking. It trains in developing fresh perspectives and To write we have to think and to write creatively we have to think full throttle creatively. 

Agreed, that there are people at the CEO’s beck and call to write creative content. But here we are talking about strategic content and not social media promotion content. 

When a CEO speaks there has to be the creative force of the organisation captured in words. Creativity is not always the emphasised part of management training. And creativity is not just a 21st century survival skill for career aspirants but also for CEOs and other senior executives. 

Innovation is an outcome of creativity and CEO has to be a fountainhead of innovation. The CEO’s creative approach creates a freshness in organisational culture and inspires people to think out of box or even without any limiting box. Creativity builds and develops organisational daring and think different things differently.

Look at the way business environment is ever changing with our prediction disability. We have to respond to these rapid changes (e.g. geopolitical, geoeconomic, demographic, psychographic, ecological, socio-cultural, etc) and respond creatively.

Even if CEOs critically study the creativity of some of the CEOs of leading organisations the creative force could be seen vigorously. Creative writing is an enjoyable, introspective way of nurturing one’s own and organisational creativity. Everything starts appearing creatively doable and achievable.

We at CogniInfra believe that creativity- both individual and organisational is a core cognitive infrastructure for any organisation to survive and thrive. 

So if you are a CEO, and have something consequential to say, say it creatively. It pays to be creative. And that is why, creative writing is an investment of enduring value. 

Look around, those CEOs who write and speak creatively are always in the limelight and are much sought after as thought leaders. Creativity is a critical essence of leadership.  You may not write a novel but will acquire higher cognitive infrastructure when you learn creative writing. Besides enriching your language and expression; it will empower your leadership with the force of creativity. Creative writing adds tremendous cathartic value to CEOs. 

CogniInfra has designed a unique distance education self study program in creative writing for CEOs and other senior executives who compete on the strength of their creativity. Of course, there are modules on creativity in literature, language usage and critical analysis of great creative writings. 

To receive program brochure call +91-8600178825 or

 email:  prakashalmeida@knowledgefountain.org