Here is a unique opportunity to acquire knowledge and skills in strategic narratives to secure strategic advantages for your organisation. This is a rare capability very few CEOs possess today.
Introduction:
Today narratives are everywhere. It’s the war of narratives now. Organisations deploy strategic narratives to complete and accomplish goals in the complex, ever shifting world of global business. Realising the strategic transformative power of narratives corporate leaders are exploring and exploiting the power of narratives to secure strategic competitive advantages. The ultimate battle ground is the battle is for the public mind. The narratives of today will crucially decide the future of the organization and its wellbeing. Strategic narratives are the new DNA of the organizations. Executive suites are abuzz with narratives. It is imperative for corporate leaders to understand and appreciate the critical role narratives have and can play in navigating the ever shifting business environment. Corporate leaders need to acquire strategic competence in strategic narratives which can shape the emerging business world.
The new game of business requires new strategic narratives.
Program overview
Experts from various domains such as psychology, management, linguistics, economics, history, sociology, strategic defence, ecology and environment, media have lent their expertise in designing this program. A unique interdisciplinary-multi-disciplinary and cross disciplinary research-based program especially designed for the corporate leaders to respond to the tumultuous times of today.
This program equips participants to discover strategic advantages which could be secured by deploying narratives for achievement of personal and organizational goals.
This program is ideally designed for senior executives who will do well to master the critical aspects of narratives. A large part of leadership is engaged in strategic communication and corporate leadership need to critically focus on narratives as a strategic narrative can provide a key to many complex issues facing the organization.
Those in the following roles will particularly find this programme immensely beneficial:
CEOs, FCOs, CMOs, CIOs, Directors, Board Members, CXOs, Function/Department Heads, Corporate Communication Professionals, Team Leaders, management consultants
Participants will thoroughly acquire insightful understanding of all critical aspects narratives. They will learn the strategies to conceptualise, design, construct, test, mount, sustain, change and even weaponise various narratives. They will acquire vital knowledge of skills about narratives through critical analysis and appreciation of narratives as case studies. They will be able to respond strategically to the narratives of competitors. They will be able to discover the potential of narratives to secure strategic competitive advantages and harness them to acquire organizational goals. This program will equip organizations will a critical strategic capability. Mastering narratives is a great force multiplier for those in leadership roles.
For program brochure call Mr. Prakash Almeida, program coordinator on +91-8600178825
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